Over the last decade, the construction industry has continued to grow and the number of contractors has tripled! What does this mean for you? Your number of competitors has also increased! And this is just one factor to consider …Another is the fact that your customers have evolved as well. They are more and more savvy when it comes to knowing exactly what they want; they have done their homework online.
So the question is how will you stand out from the crowd and grow your business in this climate?
Increase your closing ratio by incorporating these 5 key ways to differentiate your company from the competition.
1) Skip the cookie cutter colors – Residents don’t want it
Homeowners are looking to select colors that will elevate the look of their home. As dark colors have seen an increase in popularity over the last few years, they know that not only will they be on trend; they will also be adding value to their home. In 2018, Zillow (real estate Database Company) compiled all the homes sold in the US, filtered them by color and noticed that on average darker colored homes sold for $10,000 more than their lighter counterparts.
Kaycan’s color selection, including these dark, brooding shades, is extensive and with the technology backing them, they are bar none. Kaycan’s Colorfast technology ensures that color retains its deep hue for 25 years (an industry first). And to counteract the fact that dark colors absorb more heat, we developed our Helios technology which disperses heat absorption, the siding as well as your project will not be affected by the sun’s intense heat.