Interesting how things have changed over the years… social media is now one of the first channels on which consumers have their first contact with any company or service provider. It’s no wonder more and more contractors and builders are using social media to promote their business. Whether you are a beginner or a pro at this, it’s important to take note of best practices for social media and optimize your desired results. Let’s take a look.

Use imagery

A social media post without an image is like apple crumble without the crumble… it simply feels like something is missing. Imagery makes a post unquestionably better.

“When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.” John Medina, Brain rules.

Of course it is important to evaluate the type of imagery that is need for any given post. Make sure it is relevant to the information and the message that you or posting.

Engage with your audience

When posting on social media, the idea is to make your audience feel important, you want to make them feel like they matter. Find ways of engaging with your audience through your posts by using call to actions; ask them to share the post, ask them for their thoughts in opinions in the comments. Be direct, ask them to engage with you!

Post consistently

In the world of social media, consistency is key! From the tone of your post, to the aesthetics of your imagery, you need to remain recognizable to gain traction within your target audience. In addition to sharing your own content, you can also share interesting content coming from other sources. This will alleviate the stress of having to come up with new creative ideas on a daily basis. At Kaycan, we have a Digital Tool Kit for you! We send you content directly to help you fill your social post pipeline. Sign up today!

Keep at it!

By implementing these best practices as part of your social media habits, you are opening new doors, filled with opportunities for growth! You can take a look at different insights and metrics to help tailor your content and profile. Paid advertisement is also an interesting option to help you gain more exposure. In the world of social media, your options are endless, so keep at it!